Digital Marketing

Imagine being at the forefront of the digital revolution, shaping consumer behavior, and driving global promotion spending.

Digital marketing is not just a subset of marketing; it's a powerhouse in its own right, and our exciting new digital marketing major is designed to equip you with the skills and knowledge to thrive in this dynamic field.

As Internet and mobile technology continue to transform communication mediums, the demand for digital marketers is skyrocketing. In fact, a recent study by eMarketer predicts that digital advertising spending will soar to $876.10B worldwide by 2026, accounting for a staggering 73.6% of all advertising dollars spent globally.

While marketing focuses on the overall strategy and planning of a product or service, digital marketing takes it a step further. It harnesses the power of digital and social channels to promote brands, reach consumers, and revolutionize the way businesses connect with their target audience(s).

Within our program, you’ll gain a strong business foundation combined with specialized knowledge in the principles and practices of digital marketing. Our comprehensive curriculum covers essential areas such as marketing, advertising management, social media, web development, and digital marketing analytics. You'll not only understand the theory behind successful marketing campaigns but also develop the crucial skills of creative thinking, problem-solving, communication, and collaboration. You'll achieve professional certifications that demonstrate your skills and that set you apart.

We’ve carefully crafted a program that balances theoretical and practical coursework. Our experienced faculty, industry experts in their own right, will guide you through real-world case studies, hands-on projects, professional certifications, and internships, giving you the practical experience and confidence you need to thrive in the digital marketing field. As a digital marketing major, you'll have access to a wide range of exciting career paths. Whether you dream of being a digital marketer, a creative director, a social media strategist, a web designer, or any of the other diverse roles in the industry, our program will prepare you to excel.

Our School of Business integrates Christian values with outstanding academics, igniting your potential as Christian business leader. With intimate class sizes and devoted professors who truly care, personalized one-on-one mentoring is not just a possibility, but a norm.